In 2018, HOW Design Live included a HOW Marketing Live program to help designers strengthen their relationship with their marketing peers.
“2018 marks the first year that HOW Design Live has partnered with the American Marketing Association (AMA) to program HOW Marketing Live, a two-day program co-located with HOW Design Live. The goal is to help designers like you strengthen your collaboration with marketers. Why? Because, as you very likely know and have experienced firsthand, the business challenges of today and tomorrow depend on it.”
Marketing and Creative are two peas in a pod. However, as close as these teams can be, they often face challenges in understanding each other and working together effectively. At HOW Design Live 2018 in Boston, the AMA produced HOW Marketing Live to give creatives and marketers a chance to come together to better understand each other. This piece on howdesign.com highlights some of the key takeaways from HOW Marketing Live this year, because Marketing and Creative are better together.