Recently, I had a conversation with a creative director who was very excited to implement inMotion for their team. The whole team was excited – they were getting a tool that would make it simple for them to intake requests for new projects from their internal clients, launch and manage those projects, and send finished work out for approval with a single, easy-to-use solution.
Their IT team saw the value in the tool, too, for handling bug tracking in their department. After all, on the surface, the workflows of a creative department can appear very similar to that of an IT department. Somebody reports a bug, it’s assigned to a developer or programmer who resolves the issue, and the revised code is submitted for quality assurance.
So why not use the same tool?
For the same reason you don’t want a swim fin when you’re hiking snowy terrain or a snow shoe when you’re snorkeling. Though they appear very similar – they both go on your foot and help you move more efficiently – they are optimized for very specific uses. A swim fin when hiking would be an impediment, as would a snowshoe when swimming.
A tool that applies to several very different purposes likely does none of those things very well. You need the right tool for the right job. A swim fin isn’t better than a snow shoe, it’s simply designed to fill a very different job.
A creative team needs to be able to share graphic and video files and get mark-ups and approval. An IT team needs to be able to share a revised piece of software or web page for active testing. They’re similar processes but require different review interfaces. A creative team needs to get project briefs that provide both creative direction and specs for the deliverable. An IT team needs a bug report with a description, screenshots, and urgency. They’re similar processes but require different forms. A creative team’s projects are comprised of several varying tasks. An IT team’s projects are generally one set of tasks with varying degrees of difficulty – confirm the bug, locate the bug, fix the bug, test the fix, release the fix. They both require project management but different levels of flexibility.
inMotion is designed to do one thing very well – streamline project workflows for creative teams and their counterparts in marketing. We’ve tailored every piece of the application to fit the way those teams work. In other words, we may not make snow shoes but we make one heck of a swim fin. Check out our product video to see inMotion in action!