Over the last year, we’ve had a lot of conversations with creative professionals and creative industry opinion leaders. We’ve been to the conferences, we’ve read the blogs, we’ve followed the discussions on LinkedIn and Twitter.
Here’s what we’re seeing as the latest trends in creative workflow:
|OUT WITH 2013||IN WITH 2014|
For too long creative teams have had to make do with using solutions designed for IT, or manufacturing, or printers – solutions that don’t fit the way creatives work.
|Workflow for how creatives work
Today creative teams can choose from a range of applications designed specifically for the creative workflow, like tools to manage requests for new projects, track time, get proofs approved, and track productivity. Our whitepaper can help you select the right tool for your team.
|Not knowing your measurements
Metrics aren’t just for the boardroom anymore. Knowing how your team stacks up in terms of productivity is only going to become more important for creative leaders.
Workflow solutions have made big advances in reporting and intelligence. Now creative teams can get real data on important metrics like the volume of work being produced, the length of project lifecycles, and deadline success rates. Cella Consulting’s blog post is a good place to start.
You’ve got files being sent for review over email or shared online or sometimes printed. You have requests for new creative work coming in as formal creative briefs or casual emails or desk drive-bys. You have no visibility into project activity.
Creative teams can standardize processes – like submitting job requests and reviewing and approving proofs – with easy-to use tools that clients will actually use. And with standardized processes comes better visibility into project activity. Andy Epstein at HOW Design gets it.
Cobbling together lots of different applications to cover all the parts of the creative workflow makes it hard to have high-level visibility into project activity or to get any productivity metrics.
|An all-in-one solution
Workflow technologies are becoming increasingly advanced and often combine different workflow elements like project management, online proofing, creative brief management, time tracking, and digital asset management – ensuring that all the pieces of the creative process fit together. InSource polled creatives on their favorites.
Creative teams used to be seen as a cost center, so purchasing technology for the department was an expense to be avoided – which means creatives miss out on important, productivity boosting tools like workflow automation.
Creative teams are savvier than ever about quantifying their value. And justifying the cost of a workflow automation solution is going to require doing some of that math to determine whether you’ll see ROI. Our blog post shows you how.