Here at inMotionNow, we throw around the phrase “approval workflow” a lot around here. And you may find yourself wondering, “Hey, what is that anyway?” Webster’s defines approval workflow as – it doesn’t, actually. It’s funny that something that’s part of so many people’s every day work life can be so poorly defined.
Let’s break it down, shall we? At inMotion, we use “approval workflow” to refer to the route content takes through review, revision, and resubmission, to approval. That content might come from a graphic designer, a web developer, or a copywriter. These folks are your content creators, and within inMotion often initiate the approval workflow.
Once a piece of content is created it might take a variety of different routes. Your creative content may need to be vetted by any combination of clients, product and marketing managers, legal, finance, and others. Sometimes it’s fine for stakeholders to review the content all at once but often their reviews need to happen sequentially. For example, marketing may complete their review of the content before passing it on to the legal team. The need for reviews to follow a controlled flow adds another layer of complexity.
The revision process adds even more complexity. Rarely does a first draft become a final version. More often, it will circle back to the content creator to be revised and resubmitted at several points throughout the review process.
This friends, is approval workflow. Oh, what a tangled web we weave. In future posts, we’ll discuss how to identify your business’s unique approval workflows and tips for streamlining the process.