Every week, we comb through news and resources for the in-house marketing and design world to bring you best practices, trends, tips, and tools to make your work day more productive and creative. Here are this week’s stand-outs:
17+ Content Marketing Revelations from 2015
Presenters from Content Marketing World 2015 share their favorite content marketing revelations from the past year and where they see content marketing evolving. Read more at the Content Marketing Institute.
9 Ways to Effectively Communicate with Clients
The key to any successful design project is how well you communicate with your client. Learn 9 best practices for communicating your way to stress-free design projects. Read more at the Invision blog.
The Creative Team of the Future: 3 Trends
As departments become more interconnected, creative teams of the future need to be open to collaborating and take an active role in working through challenges. Learn the 3 trends that are the keys to in-house design success. Read more at Graphic Design USA’s July/August issue.
Agency Creatives: Wake up and smell the algorithm
Creative automation can deliver a deeper understanding of our customers, shape media plans around target audiences instead of publisher channels, and unlock possibilities to deliver increasingly more relevant messages. But agency creatives need to wake up and smell the algorithm and see the value in one-to-one messaging. Read more at Digiday.
Don’t mix up your briefs (and I’m not talking underwear)
Writing Creative Briefs that provide guidance and inspiration to a creative team take time, effort and a number of revisions. They are harder than Assignment Briefs. And important not to mix up. Dave Hamel talks the challenges of effective creative briefs. Read more at the inMotion Work Management Blog.
Check back next week for our next Workflow Booster.