On Thursday, January 18, inMotionNow and Debbie Kennedy of Write for You presented the webinar “Make 2018 the Year of the Analytical Creative”, providing Creative teams with tips and tricks to make better content by utilizing data.
The webinar covered four concepts
1. Demystifying the Data
Marketing teams have been using data for decades to understand what messages resonate with their target audience. Now Creatives can begin using data to make more effective content.
2. Getting Marketing and Creative on the Same Page
Marketing teams work in an ongoing feedback loop where they are constantly incorporating data into their next campaign and strategy. Creatives can implement a similar Creative Feedback Loop to incorporate data and make better content.
3. Using Data to Make Better Content and Unlock a Competitive Advantage
Forbes recently found that for the average Fortune 1000 company, a 10% increase in access to data would increase income by $65 million. In order to create better content, Creatives need to use data to make sure that the content they produce is engaging, personalized, and distributed to the right channels
4. Let Creatives Start Digging into the Data for Themselves
Once Creative teams are ready to start incorporating data into their workflow, they can access data by focusing on big trends and working with the Marketing team to incorporate the data they collect into the Creative Feedback Loop.
You can access the on-demand webinar here.