The COVID-19 pandemic in 2020 represents an industry-defining moment. The pandemic acted as a catalyst, accelerating trends in creative work management that we were already seeing in previous years’ reports. These trends included in-house teams partnering with agencies and freelancers, the increased importance of creative work to the organization’s bottom line, and creative teams being asked to take on a broader range of responsibilities. The changes we’ve seen in how creative work is done are not temporary – the industry has experienced a permanent shift.
The challenges that creative teams have always faced are still present (growing demand for high quality creative content, fast), but we must find new ways to deal with them, as creative teams navigate new realities as we move through and past this pandemic.
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