When you think of creative content, what do you picture? Most likely, what comes to mind is a colorful, glossy brochure, or maybe a 30-second television spot. What you probably don’t picture is the ubiquitous, routine Word document.
However, don’t let the .doc’s plainness deceive you. Most of a business’s creative content starts out as a document! Strategies are planned, communications written, copy drafted – almost exclusively as documents. If you’re in marketing, you may not always think of yourself as a creative content producer – but do you write collateral? Social media updates? Email blasts? All of which may have to be vetted by somebody else, and inMotion is a useful tool for both collecting feedback and keeping your projects organized.
Here at inMotion, we use our Approval Workflow Solution every day. And a great deal of what we use it for is sharing and reviewing written content in Word and PDF documents. This very blog post you’re reading began as a blinking cursor on a blank page and was approved, tracked and archived using inMotion.
One of our clients, a leading global science-based products and services company, is also a fan of using inMotion for document review and collaboration. The organization employs inMotion to get clear, quick feedback on their product spec sheets and packaging, and to ensure that signoff is obtained from all the required stakeholders with an audit trail for every piece of content.
So the next time you find yourself sending a colleague a PDF to review via email, consider uploading it to inMotion instead. Your inbox will thank you.