It’s spooky season, which means we should be focused on decorating pumpkins, trick or treating, and enjoying our preferred autumnal-spiced latte. But for some creative teams, the scariest thing they’ll encounter this month is their creative workflow. Read on for tips to turn your workflow tricks into treats!
- Your creative workflow is stitched together like Frankenstein. Does it ever feel like your creative workflow has been pieced together from disparate parts, creating a lumbering, disjointed process that
frightens the local villagersmakes it hard to work efficiently? inMotion ignite brings all the limbs of your creative work together in a single, centralized solution. Bring your creative workflow to life by keeping conversations directly on the relevant work. Align with stakeholders from the beginning of projects with a comprehensive, collaborative request intake portal. Finally, harness the lightening strike of inspiration with online review and approval to collect clear, actionable feedback from your mad scientistsreviewers.
- Your eyepatch keeps you from seeing the full picture. Does an unmanaged creative workflow leave you feeling unmoored? Like you are drifting at sea with no treasure map to point the way? inMotion ignite helps you captain your creative workflow ship with a selection of customizable views. Gantt views help you see the full timeline of projects, as well as dependent relationships between tasks. Kanban view provides a visual card-based view especially well suited for the swashbuckling creative. Finally, X marks the spot in custom views, giving you the flexibility to view your work in the most intuitive way for how you work. Whatever your style, inMotion ignite is the perfect first mate to help you manage your work seamlessly so that you don’t end up walking the plank!
- A lack of data-driven improvements makes your creative process feel undead. If it feels like your team keeps running into the same challenges over and over again, it’s time to leverage data to put a stake in the heart of process inefficiency. You might think that reporting on key performance indicators sucks, but with ignite’s integrated reporting suite you can sprout bat wings and fly! Build custom reports to identify bottlenecks and inefficiencies in your team’s process, assess the team’s contribution to organizational goals, and showcase the value of the creative team as you create alignment with business leaders. If you really want to sink your teeth into the data, Data Warehouse for inMotion ignite enables creative teams to leverage their creative workflow metrics with data from other key systems, like marketing automation solutions and CRMs. Combine your inMotion ignite data with the rest of your organization’s operational metrics in your preferred Business Intelligence platform for increased automation, customization, and visualization of all your data to clearly show the impact that creative work has on meeting key business objectives. So, pry open that coffin and bring your data into the sunlight!
If you’re ready to turn your creative workflow tricks into treats, request a demo of inMotion ignite today!
Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual In-House Creative Management Report for 3 years, webinars, content sessions for major industry events reaching audiences of 1,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.