As we look out to 2019 and the new design trends that will dominate the new year, the logo will emerge as an important design element in building a brand. “We see hundreds of logos every day, but only a handful cut through the noise and stick with us for longer than a moment.” Here are the top 3 trends that Pamela Weber, Chief Operations Officer at 99designs, identified in a recent article for Adweek:

1. Personalization with Variable Logo Designs – in 2019 logo designers will begin to explore how their work can help a brand build a stronger personal connection with customers. “Adaptability will be key through specialized iconography, dynamic typography and thoughtful customization that help frame genuine connections, for example, creating different versions of a company on individual event invitations.”
2. Nostalgic References Create Authenticity – Nostalgia brings with it a feeling of comfort for consumers and provides the brand with additional credibility. “Precise linework, vintage textures and artisanal touches add an organic and legacy feel, which in turn helps to convey the trust and experience that consumers appear to be craving more. As a result, expect to see more brands tap into this trend as they create logos with pedigree that are designed to last.”
3. Tromp l’oeil – “Distortion, visual tricks and shifting perspective allow designers to push the limits of what is typically considered acceptable, whether through overemphasizing certain aspects of a design, altering line thickness or even adjusting kerning. For example, companies such as Microsoft have introduced three-dimensional Office logos that create an illusion of depth and perspective. The new logos make you look twice and disrupt the iconic flat designs that came before them.”

You can read the full article at Adweek.

Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual In-House Creative Management Report for 3 years, webinars, content sessions for major industry events reaching audiences of 1,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.