Finding an online proofing tool can be a tough process. There are many on the marketplace and they’re all different. But how do you know which one will work best for your team? And how do you know what won’t work?
At inMotionNow, we’ve been designing solutions for creative teams for over a decade. Here’s what we’ve learned about the wrong way to do online proofing:
If your reviewers don’t love it, it won’t work.
You may think your new software is great, but if your reviewers revert back to sending feedback over email, calling you on the phone, or stopping by your desk then your new software becomes obsolete.
So what stops reviewers from using an online proofing tool? Two things:
It’s not easy for them to access content. If your reviewer has to log into software, drill down to the right project, and find an asset before they can start their review, guess what? They’re not going to bother. It’s faster and easier for them to just shoot you an email.
It’s not easy for them to provide feedback. Designers, intimately familiar with Photoshop and InDesign, are software savvy people. But your reviewers are likely to be business types and might not be so software savvy. If your online proofing tool is full of hidden menus and mysterious icons, your reviewers won’t know how to make the mark-ups they want and will just pick up the phone.
Either one of these scenarios can sink an online proofing tool. That’s why when we designed inMotion our first priority was to make sure it was easy for reviewers to use. They get an email, click a link, and they’re at the asset – where intuitive review tools make it easy to markup content just like a print out.