When you’re working on a project – whether as a designer, copywriter, marketer, strategist, account manager, client, etc. – it’s easy to get caught up in making sure every piece of the project is just right. You want every color, word, and placement to be perfect. The problem with perfection is that it’s difficult, time-consuming, and expensive to obtain, as well as largely subjective. But is perfection necessary for success?
In today’s business environment, success is often measured as return on investment. A perfect piece of content may not get a better return than a great piece of content, or even a good piece of content. What’s important is that you determine what your goals are for each project, and keep revisions limited to what will noticeably affect those goals.
A great way to achieve success with your creative content without getting mired in the pursuit of perfection is to remember to work iteratively. The adage that “something is better than nothing” is often true – not only to make an impact, but also because you can learn from the response to content that you’ve shared. Getting your content out to market before you spend lots of time perfecting it means that you can learn in the real world what works and what doesn’t, and tweak your content to remove elements that aren’t working and amplify those that are working. You may even conclude that your initial idea of perfection isn’t as good as where you end up.
Do you have an example of problems with perfect? What are some successes you’ve had working iteratively? Share them in the comments!