We often refer to the various pains of the review and approval process as a “headache” – and in many ways, that’s an apt analogy. Much like a headache, the friction in managing creative production can be a low-level yet constant annoyance. You can work through it, but you won’t like it and the quality of your output will probably suffer.
Unlike that throbbing in your temple, your approval workflow pains won’t just go away. In fact, they’re likely to keep getting worse (sorry). A successful creative department may see a growing team (yay!), which makes for more complex workflows (boo!). The types of work being produced by creative departments continues to diversify with an increased emphasis on web, interactive, video, and even mobile and social media content. And with many businesses tightening their belts, your department may be asked to do more with less (and faster!).
inMotionNow’s got your cure. We’re here with tools and tips to help you reduce the friction in your creative production process and move your projects forward faster and easier.