A new kind of creative leadership is rising— and it intersects data & analytics with technology & design.
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Why “Analytical Creatives” Are The Next Industry Superstars
Creatives that deepen their understanding of the critical role data plays in the world of their marketing partners are able to bridge the communication gap between them, achieving the alignment that’s needed to meet loftier goals in today’s industry.
Arming Creative Teams With Technology Results In Big Business Wins
Creative teams are in dire need of marketing technology, too. Problems like rising demand, shorter timelines, and processes that lack collaboration, transparency, and accountability have implications for the entire organization—and business leaders that invest in solutions can see major ROI.
Strengthening Creative Alignment to Drive Revenue
Top brands are increasing their investment in their in-house creative teams—but to deliver return on those investments with more targeted, personalized content and campaigns in market, in-house creative leaders will need to strengthen their strategic partnership with marketing.
These 6 Efficiency Tips Will Help You Decide Which Problems to Tackle
The demands of today’s industry are well-known, and the stressors well-documented. Though you may believe that there are only two ways to be more efficient with your time (do a greater amount of tasks, faster, or find ways to delegate), there are other ways to delegate more efficiently and think more clearly about what to do next.
How This Creative Team Bangs Out The Creative Process In 2 Weeks
Realizing his most successful campaign and client ideas throughout his career had come during a time crunch, this creative leader developed a quick, nimble concept for going from brainstorming to strategic development to execution (with one full-day “hack” in between) in two weeks flat.