Within the last three years, a new term has emerged in the design world to describe the “department or person that plans, defines, and manages the design process within an organization”. In a recent blog post on UX Collective, Fabricio Teixeira provides a guide to DesignOps.
The job of project managing a design or creative team is nothing new. The difference indicated by the new nomenclature is a broader perspective of DesignOps as a mindset and not just a job description.
Of course, at a basic, tactical level, many creative teams do need a person or team handling the job of DesignOps, managing the creative team’s workflow, toolbox, infrastructure, etc., but every creative team needs to adopt a DesignOps mindset:
“Every design team with more than 1 person needs some form of DesignOps thinking, simply because you want to make sure designers are not working in silos. If you’re looking for higher quality and efficiency in your design process, it’s important that your designer share the same tool, templates, and workflow, for example.”