Pantone has announced the color of the year for 2019, PANTONE 16-1546 Living Coral. Pantone describes Living Coral as an “animated and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”.

In a recent post on the Adobe Blog, Brenda Milis highlights some of the ways Living Coral aligns with other trends for 2019:

• Natural Instincts, a “return-to-nature” movement borne from our overwhelmingly digital lives and a longing to get back to nature. “Natural Instincts, at its core, is the search for simplicity, soothing organic forms, and natural wellness in anxious times.”
• Brand Stand, a 2019 trend where consumers will be more focused on factoring a brand’s stance on key issues into their buying decisions. “This means brands have an opportunity to connect with people through images and colors that broadcast their ethical commitments. And Living Coral can help evoke one of the most pressing issues on consumers’ minds – protecting threatened ecosystems before it’s too late.”

You can read the full article on the Adobe Blog. You can also incorporate Living Coral into your stock photos in 2019 with the dedicated gallery on Adobe Stock.

Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual In-House Creative Management Report for 3 years, webinars, content sessions for major industry events reaching audiences of 1,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.