Pantone has announced the color of the year for 2019. Check out some ways to incorporate this color into top design trends in 2019
Pantone has announced the color of the year for 2019, PANTONE 16-1546 Living Coral. Pantone describes Living Coral as an “animated and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”.
In a recent post on the Adobe Blog, Brenda Milis highlights some of the ways Living Coral aligns with other trends for 2019:
- Natural Instincts, a “return-to-nature” movement borne from our overwhelmingly digital lives and a longing to get back to nature. “Natural Instincts, at its core, is the search for simplicity, soothing organic forms, and natural wellness in anxious times.”
- Brand Stand, a 2019 trend where consumers will be more focused on factoring a brand’s stance on key issues into their buying decisions. “This means brands have an opportunity to connect with people through images and colors that broadcast their ethical commitments. And Living Coral can help evoke one of the most pressing issues on consumers’ minds – protecting threatened ecosystems before it’s too late.”