Check out Adweek’s annual round up of the best ads of the year.

2018 has seen some amazing advertising that showcases the impact that awesome creative can have on a brand or a marketing campaign.

Adweek has rounded up their selection of the top 25 ads of the year. This list shows that when marketing and creative work together they can “create work that doesn’t just reflect the culture but also drives it forward.”

Some of the top ads on the list include:

• Taco Bell – Web of Fries
• Getty Images – “Endless Stories”
• Apple – Share Your Gifts
• Ikea – “Pee Ad”
• Amazon – “Alexa Loses Her Voice”

You can check out the full list at Adweek.