The only thing certain in the creative world is change. Every day brings a new design tool, a different medium,…
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agile
- Ask the Workflow ExpertProject Management
How to Build an Agile Marketing Team
by Elise Hauser July 11, 2018When it comes to agile for marketing and creative teams, there is no one-size-fits-all solution. Each marketing and creative team… - Following up from my previous post surveying creative leaders about how they use Agile processes on their teams, I also…
In a recent article on CMO.com, Jeff Gothelf and Josh Seiden discuss their book “Sense & Respond”, and the importance…
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Part II – How Agile is Your Workflow? Survey Says…Pretty Darn Agile
by Debbie Kennedy May 9, 2018As I mentioned in Part 1 - How Agile is Your Workflow?, I have been reaching out to my network… - There is a lot of buzz these days about Marketing and Creative teams moving away from the traditional Waterfall workflow…
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4 Steps to Build an Agile Marketing Team
by Elise Hauser April 11, 2018One of the most popular Agile methodologies for marketing and creative teams is Scrum. Scrum is a specific framework for…
No doubt, “Agile ” is the buzzword for marketing, and many marketing teams are being told they need to implement…
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What is Agile for Marketing (And What is it Not?)
by Elise Hauser March 5, 2018This post was originally published in April of 2018. It has been updated since. The buzzword in marketing project management…