By leveraging Scheduling and Resource Management features within inMotion ignite, marketing and creative teams can become more data-driven.
As the demand for volume, velocity, and variety of creative content continues to grow, effectively managing the creative team’s time becomes increasingly important. Creatives often experience stress from having too much work on their plate, with no way to adequately communicate their challenges. Creative leadership needs to uncover patterns, gaps, and areas where the team’s time can be used more effectively. In order to do this, teams need to understand both how much time certain tasks require, and how that time can be best divided among their team. With Scheduling, inMotion ignite continues to provide marketing and creative teams the data they need to understand how their teams work and identify areas for improvement.
Scheduling, the newest feature of inMotion ignite, gives project managers and team leaders the ability to organize and manage workloads for their team. With scheduling, project managers can go beyond simple task assignment or time tracking to actually schedule a specific amount of time on a specific day, or range of days, that an individual should work on the task. This deeper layer of granularity gives project managers the ability to precisely control work schedules.
With Scheduling, project managers allot time for each task to individuals against their total available time for each day and each week. By leveraging calendar views both at the project level and globally, project managers can keep an eye on workload distribution, and more easily set expectations with clients and stakeholders.
Scheduling also works in conjunction with time tracking and level of effort to give project managers and team leaders an accurate and comprehensive view of how time is allocated and used on their team. By leveraging these three functionalities together, creative team leaders can better understand how time is spent by the creative team, and identify opportunities for improvement.
Time Tracking & LOE
Time Tracking, Level of Effort (LOE), and scheduling are three distinct, but closely related features within inMotion ignite. Time Tracking allows creatives to log and categorize the time they spend on each individual work item. Level of Effort allows project managers to set what they expect will be the amount of time that each work item will require. By comparing time tracked against LOE, team leaders can identify discrepancies between expected time allocation, and actual time allocation. By layering in Scheduling along with Time Tracking and Level of Effort, creative teams gain a third dimension of understanding of time on their team.
Creative teams can now compare time allocated for a task against actual time spent on the task, and against time scheduled for the task. This creates consistency between what is scheduled and what is anticipated in terms of effort for each task.
Once scheduling is complete, both project managers and individual designers have a few options about how they can view assignments. Project managers will have two high-level views available to them. The first is a true global view of the entire team. At this global scheduling view, project managers can view all work assigned to all team members one week at a time. From this view, project managers can also make edits to assignments using drag and drop functionality.
Project managers can also view time assignments at the project level. This view mimics the global view, but only shows the schedule for the selected project.
Individual designers can keep track of their own scheduled assignments on their dashboard. On this homepage, designers will see displayed at the top of the page any assigned time they have for the current week.
inMotion ignite’s new scheduling feature is the next step for many marketing and creative teams to become more data-driven in their day-to-day operations. By bringing together time tracking, LOE, and Scheduling, inMotion ignite gives marketing and creative teams the data they need to understand how time is used on their team, and to identify areas to increase efficiency. Additionally, several flexible, role-based views allow project managers to monitor the team schedule from a birds-eye view, while individual designers can easily keep track of their own assignments.
Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual In-House Creative Management Report for 3 years, webinars, content sessions for major industry events reaching audiences of 1,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.