Don’t Miss This Webinar!
Most marketers set out on a career in marketing because of our passion for the creative soul of our brands and customer experiences. However, somewhere along the way, we lost our connection with the creative process, and the true differentiation it creates. This disconnect leads to a creative “black hole”, sub-par creative relationships, and poor marketing ROI.
Luckily, it doesn’t have to be that way. Marketing leaders have an opportunity to take the most subjective part of the marketing organization and put a data-driven management framework around it. This enables them to justify existing and future investments in creative.
Join this webinar to learn:
- Proven strategies to improve project kickoff and creative briefing
- Key technologies that build a bridge between the marketing and creative team by enabling collaboration and strengthening the strategic partnership
- Methods to track KPIs around creative production
- How your creative team can maintain quality in the face of rising demand
Presented by Colleen Phelan, Director of Marketing Services at Delta Vacations, & Alex Withers, CMO at inMotionNow