The best creative content starts with a rock-solid kick-off process.
The creative brief has been king for a long time for most marketing and creative professionals. But today’s teams are expected to move faster than ever—which is why the most successful ones are embracing a new approach.
In Perfecting Project Launch, expert marketers and creatives share how they’ve accelerated their kick-off process to match the pace of today’s industry—and how you can easily make the same improvements for your team.