As the VP of Marketing for a workflow automation solution with very robust review and approval features, I always, always, always review work online and submit my feedback and approval through inMotion. Whether it’s content created by our internal creative team or content outsourced, I submit my approval or request changes appropriately through inMotion. I’ve become so accustomed to doing this over the years that I don’t always appreciate the convenience that it delivers to me, possibly because I’m always thinking about the benefits it delivers to our customers and prospective customers. However, a recent episode made me aware that I have taken for granted the beauty of the inMotion review application. I thought I’d share an embarrassing story that brought this to light.
We recently contracted with a new agency to do some SEO work for us, both technical and copywriting work. After a couple of weeks of analysis and preparing documents for us, the new vendor contact (we’ll call him John) had copy and schemas for us to review. John sent them via email as five separate Word docs to both our Content Marketing Manager (Shanna) and myself. We individually made changes to our docs and then posted them in our storage solution. I’m sure you see where this is going. This of course caused conflicted copies. The marketing manager then emailed her docs to me. I tried to combine the Shanna’s comments with my comments into one doc, but it got too confusing. So I just emailed both sets of docs to the vendor. Well I tried to send them, but I got an email undeliverable message saying the file was rejected by the sender due to the file size.
Eventually I got the files to John who reviewed our changes and noticed that some of my comments disagreed with Shanna’s comments. Because I made my comments without seeing Shanna’s, this was a likely possibility. All three of us then had to conference about the docs to straighten out which comments would override the others. All of this back and forth and confusion caused a week delay in the project and we may have missed an opportunity due to it. Something that could have been so easy with inMotion consumed hours of my time. Why do I call this an embarrassing story? Well because I know better. I know that by using inMotion, I can access any type of content that requires my review right online. I know I can even review the work on my iPhone when I’m waiting for my son to finish soccer practice. I know I can easily make markups and see other reviewer’s markups and comments. I can even comment on their comments and override comments. I know that I can give our vendors limited access to post content for our review. I know that review rules can be created so a review session can be sequential. I know and have confidence that when I submit a review using inMotion that the other person will understand the feedback. It’s that simple. Due to this faux pas, I publicly vow to never review a doc, a video, a web page, or any other type of content without my inMotion review app!
As those charged with reviewing and approving content, we should request, no demand online proofing and review and approval solutions. Reviewers get feedback submitted faster and creatives or those who need to decipher the feedback get clear instruction on what changes are requested. The project moves along faster. It’s a win-win for everyone!
Please share your review and approval nightmare stories or join me in taking the vow!