Watch this on-demand webinar
Creative is the fuel that powers marketing campaigns, but most CMOs only engage in the creative process at two points: the creative brief and the final product. In effect, the creative department has become a distant machine that just cranks out content whenever marketing needs it.
To help foster a stronger partnership between Marketing and Creative, Marketers need to revisit the creative spark that first attracted them to the discipline. The LEGO movie from 2014 gave us a clever look into the world of creativity, and the powerful results that come from bringing together the “instructions followers” with those that think, literally, “out of the box”.
In this webinar, Alex Withers, CMO of inMotionNow, and Debbie Kennedy, CEO, and Founder of Write for You will share how Marketing and Creative teams can use the lessons learned from LEGO to build better together.
Join this webinar to learn:
-How “instructions followers” and “out of the box” thinkers can learn from each other to increase their creativity
-Tips for Marketers to foster their own creativity
-3 ways to strengthen the strategic partnership between Marketing and Creative