inMotion’s automated workflow helps the Kiehl’s creative team do more of the work they love.
inMotionNow (www.inmotionnow.com), a leading provider of creative production management solutions for marketing and creative teams, is thrilled to welcome Kiehl’s Since 1851, one of the country’s most renown cosmetics brand retailers and leading provider of premium skin, hair, and body care products, as their newest partner. The creative department at Kiehl’s is responsible for producing a variety of print and digital collateral for the company, which boasts over 250 retail locations worldwide. For a long time, the department relied on an entirely manual creative production process. But as Kiehl’s has continued to expand, the demands for more work from the creative team have grown—and the need for an automated solution that would make their workflow more efficient grew, too.
Before inMotion, the biggest challenge facing the creative team at Kiehl’s was duplicate work. Because the department lacked an easy way to intake new assignments, route proofs, or track projects, they often found themselves repeating the same communication to multiple team members, multiple times. Most project updates were entered into Google docs or Excel spreadsheets, which would then be manually emailed to all project stakeholders to ensure alignment. In some cases, designers would wind up sending emails to one stakeholder with a summary of where a project stood, only to have that person turn around and enter a separate update into a spreadsheet. With redundancies like this occurring at various points throughout their process, the Kiehl’s creative department found it difficult to keep up with new content demands—not to mention accurately assess the status of work already in progress.
“For so long, our in-house creative team has relied on an archaic system to meet deadlines and complete projects. As we continue to grow, we are so excited to finally digitize our workflow to increase productivity and efficiency,” said Amy Ruffo, Kiehl’s AVP of Creative Operations.
Since adopting inMotion, Kiehl’s has seen a marked improvement in their ability to track projects and produce more. inMotion’s simple project intake capabilities make assigning new work easier than ever, thanks to flexible custom forms and automated notifications. inMotion’s collaborative review environment and proof routing capabilities have also helped the team collect better feedback, faster. That means no more manually routing print-offs through a lengthy review cycle, and a speedier time to market. But for Kiehl’s, the biggest benefit of inMotion has been increased visibility into the status of current projects. Instead of manually entering updates into emails or spreadsheets, the team uses inMotion’s easy project management capabilities to track progress in a personalized workspace. Meanwhile, inMotion’s robust reporting allows the project managers at Kiehl’s to quickly and easily assess where projects are in the production cycle, assign tasks, and manage workloads. That means redundant work is reduced, and more time is spent on producing.
Kiehl’s Since 1851 continues to lead the charge when it comes to producing high-quality products scientifically formulated to respect, restore, and strengthen the skin, hair, and body. inMotion helps the creative department at Kiehl’s complete more work than ever before, so they can better support the company as it brings efficacious skincare to customers everywhere.
The inMotion creative production management solution helps both marketing and creative teams improve their entire production process—including project intake and kick-off, project management, review and approval, and reporting. Companies like Birchbox and Vitamin Shoppe, Inc. rely on inMotion to get better visibility into marketing and creative projects and get content to market faster.
inMotionNow is a leading provider of creative production management solutions for marketing and creative teams, facilitating efficiency and productivity from project kickoff to final approval. inMotion, the company’s flagship SaaS product, simplifies every phase of the creative production process, delivering measurable value to enterprise clients like DuPont, the LA Dodgers, NASDAQ, and Pep Boys. The application allows project stakeholders to manage, track, and collaboratively review their print, video, and interactive projects in a centralized online environment. With a user-friendly interface and dedicated customer success team, inMotionNow helps creative and marketing teams of every variety automate their workflow and do the work they love.
About Kiehl’s Since 1851
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-1 as well as through select specialty retailers worldwide.