High Five 2018 in downtown Raleigh, NC on February 26-28 was a great three days of learning and networking with our creative and marketing peers. All the sessions at High Five presented great insights on a wide range of marketing and creative topics. Read on for key takeaways from a few of our favorite sessions!
How to Build a Bold Brand: Lessons from unexpected Places – Jackie Huba
Understand your brand and embrace it and flaunt it boldly, bravely, and unabashedly.
Things That Don’t Have a Thing To Do With Graphic Design – Aaron Draplin
It’s not about the paycheck. We are fortunate to work in an industry full of people who are passionate about what they do, and design goes so far beyond our 9-5. It touches every part of our life and is full of emotional resonance. Gratitude.
The Storyteller’s Playbook – Douglas Stewart
Think of telling stories or giving presentation as a gift, what would the audience like, and how would they like to receive it?
Attention Pays – Neen James
Pay attention intentionally. Listen with your eyes.
Democratize Content Marketing – Allan Maule
Everyone in your organization has something to add. They might just need some coaching.
Strategic Planning for Creatives – Andrena Sawyer
Check in with your customers and get honest feedback. The negative feedback will be the most useful for growth. Take an honest inventory and work toward becoming better.
Pitch Perfect – Stephanie Scotti
– Who: is in the room? Find out advocates and adversaries. Are they technical or emotional? Find out – who they are personally.
– Why: Why are they in the room? Decision makers or users?
– What: Do I need to say in 1 sentence or less that lets them know that I *get* them.
Making Ideas Happen Faster – Glenn Fellman
Keep the client involved throughout the entire creation process, don’t go into the black hole of design, which ends up in wasted time and money.
When You’re Not Working: Rewire Your Brain To Be More Creative – Nicholas Sailor
Your brain is malleable and is shaped by what you do with it. By spending just a few minutes every day doing something creative we can re-wire our brains to be more creative.
Making Lemonade: How Beyonce Can Teach Us to Rule the World – Michael Barber
Don’t create friction for your customers and prospects. Make sure every interaction they have with your brand reinforces your relationship with them.
Want to hear more about High Five 2018? Read part 1 of Like Wine & Cheese: Marketing and Creative are Better Together.