Automating the Creative Review Process Enables Marketing Shops to Put Campaigns and Projects into Market 76% Faster
Research Triangle Park, NC – May 2nd, 2017 – inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, unveils the latest updates to its flagship SaaS product, inMotion, including a new review feature for marketing emails and next-generation UX/UI.
inMotion’s email review tool is the first of its kind to allow users to post-marketing emails from their email marketing platform of choice directly into inMotion for review and approval. Marketing and creative teams are no longer stuck giving and receiving feedback on email campaigns over cumbersome, confusing email threads. Instead, they can simply utilize inMotion’s easy-to-use review features to mark up emails like they would a printed proof, for faster approvals and shorter time to market.
· Faster Reviews: Users can send test emails directly from their email marketing platform to inMotion, where the email is augmented with campaign information and presented in context as a proof to be routed for review and approval.
· Critical Context: In addition to publishing the body content of the email in the online review environment, inMotion also presents reviewers with important information for each email, such as subject line, send date, and target audience, which they can mark up or approve.
· Clearer Feedback: Using inMotion for email approvals means reviewers avoid the struggle of explaining their feedback on a test email received in their inbox, instead using simple and intuitive review tools in the online proofing environment to make easy-to-read comments and mark-ups.
· On-the-Go Approvals: With inMotion’s mobile review app, users can quickly approve email proofs wherever they are using a simple ‘thumbs up’ or ‘thumbs down.’
In addition to email review, inMotionNow premieres a new look and feel within inMotion. Anchored by familiar material design principles, the next-generation UX/UI was built specifically for marketing and creative teams to expedite adoption and drive organization-wide efficiency. The intuitive user experience is designed to make working with inMotion simple for users of all technological ability, providing even easier access to the powerful features thousands of marketers, creatives, and their clients already love.
“We’re thrilled to continue on this exciting trajectory, furthering our partnerships with world-class brands and presenting new innovations designed to help marketing and creative teams solve inefficiencies and be more successful,” said inMotionNow CEO Ben Hartmere.
With integrated components that convey requests into projects, projects into proofs, and proofs into final approval, inMotion avoids the complexity of generic project management tools, instead focusing on the features marketing and creative users need to keep content moving forward.
“We’ve consistently invested significant resources in ongoing product development to maintain a market leader position within the creative workflow management space,” added Hartmere. “These latest updates further cement inMotion as the industry’s best-in-class workflow solution.”
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About inMotionNow, Inc.
inMotionNow is a leading provider of workflow management solutions for marketing and creative teams, facilitating efficiency and productivity from project kickoff to final approval. inMotion, the company’s flagship SaaS product, simplifies every phase of the creative workflow process, delivering measurable value to enterprise clients across the globe. The application allows project stakeholders to manage, track, and collaboratively review their print, video, and marketing email projects in a centralized online environment. With a user-friendly interface and dedicated customer success team, inMotionNow helps creative and marketing teams of every variety do the work they love, and automate the rest.