Creative workflow software provider addresses the overlooked aspects of marketing and creative collaboration as its in-house teams grow larger.
Raleigh, NC – May 2, 2019 – inMotionNow aims to “Ignite Creativity” at the HOW Design Live conference, which is being held from May 6-10, 2019 in Chicago. A leading provider of workflow management solutions for marketing and creative teams, the company will be setting up in booth number 602 to demo inMotion ignite, engage with creative peers, hand out cool Cinema Lightbox SWAG, and generally advocate for ways in-house creatives can collaborate with their marketing partners for mutual benefit.
“Our theme, the giveaways, and the events the inMotionNow team will be involved in at HOW are fun and creative ways to carry an educational message around solving a critical industry challenge,” says Alex Withers, chief marketing officer (CMO) for inMotionNow. “Research, such as the 2019 In-House Creative Management Report, shows us that when marketing and creative departments are aligned, the business can shout above its marketing budget.”
The 2019 In-House Creative Management Report, a survey of more than 550 creatives and marketers fielded by inMotionNow and InSource, revealed several challenges around leadership, team morale, and collaboration as in-house teams have grown. These challenges are the result of several contributing factors including misperceptions, marketing culture, and process flaws. However, research also demonstrated that organizations that overcome those challenges and closely align marketing and creative teams are more likely to outperform peer organizations.
The company has long advocated for proven ideas to align creative and marketing – and that’s the underlying message it is bringing to the HOW conference. To help spread the word, the inMotionNow team will be contributing to the following activities:
1) Panel session: Ignite Creativity Together: Bridging the Gap Between Marketing and Creative
Creative leaders from the Denver Broncos and Minnesota Timberwolves will present some of the highlights from the aforementioned report, and provide examples of how their creative teams have solved some of the challenges that emerged in the study’s findings. The session will be held on Wednesday May 8, 2019, from 10:00-10:45 a.m. in Room E351. Both women contributed commentary to the 2019 In-House Creative Management Report, which is available for download.
2) How Design Live daily video recaps
The inMotionNow team is partnering with the HOW conference to develop daily videos to recap key trends and themes emerging from the conference and interview guests, speakers and conference presenters. These videos will act as quick hit updates for attendees and enable the creative community not in Chicago to feel connected to the event. Keep an eye on inMotionNow social channels for more details (LinkedIn, Twitter, Facebook).
3) Booth #602: showcase and SWAG
The inMotionNow team will be staffing booth 602 to show off its all-new creative workflow management platform called inMotion ignite. The product was completely re-imagined, built for the way creative teams work today, and was first rolled out late last year.
The company hasn’t slowed on development either. Just last month it added campaign management to the new platform – a feature that was highly requested by customers because it facilitates better collaboration between creative and marketing. If you are ready to see the product in action you can request an online demonstration here.
In keeping with the theme at the conference, company representatives will be handing out “Love Your Workflow” lightboxes to booth visitors. A fun display for every creative’s desk!
Elise Hauser is a product and content marketer with a passion for telling brand stories. She has produced inMotionNow’s annual In-House Creative Management Report for 3 years, webinars, content sessions for major industry events reaching audiences of 1,000+, and of course, countless blog posts. When Elise isn’t writing about the marketing and creative industry at inMotionNow she is teaching economics and hanging out with her cat, Tucker, at her home in Raleigh, NC.