This latest talent investment continues company’s ongoing growth and expansion.
inMotionNow (www.inmotionnow.com), a leading provider of workflow management solutions for marketing and creative teams, has expanded their leadership team with the recent addition of Alex Withers as the company’s new Chief Marketing Officer.
Withers is a seasoned digital technology and marketing executive with over 15 years of experience driving both B2B and B2C marketing strategy and implementation. His impressive resume includes fostering cross-channel messaging, building audience engagement, and driving revenue growth at a wide range of organizations, from well-established brands like Pepsi and ESPN to on-the-rise growth stage organizations. Most recently, Withers was the Vice President of Marketing at LexisNexis, where he led product marketing, demand generation, creative services, marketing operations and communications for the LexisNexis software division.
While Withers extensive and diverse background lends itself to many different paths, inMotionNow was particularly compelling because it offered him the unique opportunity to market a product specifically designed for the industry he’s worked in for years. The chance to support his peers coupled with the company’s growth in an area as recognized for innovation as the Research Triangle was a win-win for Withers. And inMotionNow getting recognized as one of the top three “Best Places to Work” by the Triangle Business Journal ultimately sealed the deal.
“I have been extremely impressed with inMotionNow’s growth over the past few years,” said Withers. “The company continues to build sales and marketing momentum, keep pace with the industry’s increasing demand, and innovate when it comes to inMotion, a product that truly strengthens the way marketing and creative teams work together.”
The past year has marked an impressive growth period for inMotionNow, with the company recently securing a $2 million debt facility and announcing the close of a growth round of funding led by Eastside Partners. So far, the financing has been used to add new staff, invest in product development, and expand support to the company’s rapidly growing list of enterprise clients leveraging their technology and services, including: DuPont, the LA Dodgers, NASDAQ, Blue Cross and Blue Shield, Habitat for Humanity, and Pep Boys.
In his new role on the leadership team, Withers plans to build on that customer base by creating and solidifying relationships with his peers—marketers and creatives who can benefit from inMotion.
“inMotion really does drive marketing teams to new levels of success,” said Withers. “We already reach a wide range of highly-satisfied customers across a variety of segments. The next step is to deploy a marketing, brand, and product strategy that will allow us to scale further, enriching those segments and engaging new ones to continue to drive revenue and growth.”
The addition of Withers to the leadership team is the latest step in inMotionNow’s ongoing journey to strengthen more marketing and creative teams with workflow management.
“We’ve entered an exciting new chapter in inMotionNow’s history as we continue to help more teams get higher quality content to market faster,” said inMotionNow CEO Ben Hartmere. “Alex’s unique combination of industry and technical knowledge and strong marketing and leadership skills will help us continue to ramp our sales and marketing efforts and maintain our leader position in the workflow management space.”
inMotionNow is a leading provider of workflow management solutions for marketing and creative teams, facilitating efficiency and productivity from project kickoff to final approval. inMotion, the company’s flagship SaaS product, simplifies every phase of the creative production process, delivering measurable value to enterprise clients like DuPont, the LA Dodgers, NASDAQ, and Pep Boys. The application allows project stakeholders to manage, track, and collaboratively review their print, video, and interactive projects in a centralized online environment. With a user-friendly interface and dedicated customer success team, inMotionNow helps creative and marketing teams of every variety automate their workflow and do the work they love.