Whether a creative team is made up of fifty people or one person, inMotion ignite helps them turn work around faster and keep track of all their projects in one central system of record.
For Melissa Mansfield, Senior Graphic Designer and sole member of the creative team at Prestone, keeping her work organized and getting clear feedback on her proofs were serious challenges. Headquartered in Chicago, IL, Prestone is the leading consumer choice for antifreeze/coolant, brake fluid, and power steering fluid in North America. Each year Melissa single-handedly produces over 100 creative assets, including product labels, sell sheets, in-store displays, and marketing collateral.
Being a one-woman show that serves 10+ stakeholders – including Marketing, Regulatory, and Legal – keeping her workflows organized and chasing timely review and approvals from everyone is a significant challenge. To keep everything running smoothly, she needs all of her creative processes and workflows to be organized, streamlined, and most importantly, efficient.
Igniting Creative Workflow
In order to keep all her work on-track, Melissa turned to inMotion ignite. Ignite is a creative workflow management platform designed to help creative teams of all sizes streamline their workflows and turn work around faster. For Melissa, the task-based projects and tagging system in ignite make it easy for her to stay organized and find everything she needs in just a few clicks. Project templates allow her to quickly build new projects for repeatable workflows, and she can easily add team members to larger projects when she needs their input.
The chase for approvals is easily solved with ignite’s proof routing. Customized and templated routing allows Melissa to ensure all the right reviewers see each proof, in the right order. This is especially important for her to make sure the regulatory and legal teams sign off on everything.
Ignite’s review environment quickly became one of Melissa’s favorite features in the platform. Its intuitive functionality lets Melissa go directly into each proof as she routes it out for review to make comments or notes for reviewers, such as indicating an area that has been updated on pre-existing collateral. She also loves the collaborative feedback panel that allows her to see comments and answer questions from the reviewers in real-time.
“We use inMotion to route our packaging labels and marketing collateral for review and approval before releasing the final artwork to our vendors. It’s a cost-effective tool that helps organize workflow and track our progress to help ensure we hit our tight deadlines.”
Finally, the inMotion Extension for the Adobe Creative Cloud has helped Melissa further streamline her workflows. The convenient panel fits directly into her workspace in Adobe Photoshop, Illustrator, and InDesign. With the extension, Melissa no longer has to jump back and forth between Adobe and her workflow management platform to upload and route proofs for review. “It’s a great feature to have docked right in my Adobe workspaces. It’s a really enjoyable experience to send proofs right out without having to leave Adobe, especially when working on catalogs.”
inMotion ignite has revolutionized Melissa’s one-woman show at Prestone. Even though she is the only creative on staff, Melissa is now able to effortlessly and efficiently keep up with demand for creative assets, as well as ensuring that each item is reviewed by all the required reviewers.