2019 In-House Creative Management Report

by Elise Hauser February 11, 2019 1 comment
2019 In-House Creative Management Report

Creatives get honest about their relationship with marketing teams.

The 2019 In-House Creative Management Report is here!

inMotionNow has partnered with InSource to conduct a survey of over 500 creative and marketing professionals across industries to gather insight into the leadership, collaboration and relationship between marketing and creative teams.

The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, Adobe, and many more!

Here’s a glimpse of what you can discover in this year’s report, chock-full of lessons for CMOs, in-house creative teams, marketing managers and more.

The Disconnect between Creative Teams and Marketing Teams

Effective collaboration between creative teams and marketing teams is crucial for success. However, as companies grow their in-house creative teams, creative and marketing leadership struggle to align their teams.

Creatives feel out-paced by the increasing demand to produce content and want to be seen as strategic contributors rather than “mechanical artists.”

Only 45% of creatives say team morale is high.

With an underwhelming satisfaction rate, it would greatly benefit leadership to focus on strengthening the relationship between creative and marketing.

This report reveals how diverse companies have improved the camaraderie between their creative and marketing teams, which you can use to inspire your own.

Get a Sneak Peek into the Findings

Creatives provide candid responses to the challenges they face and how to best approach them. Here are a few key takeaways:

  • Creative teams are overwhelmed. The top two challenges faced by creatives are the speed and volume of creative workload demanded by marketing teams. Learn how you can manage these herculean expectations by opening an honest line of communication between the teams.
  • Creative briefs are important to nail from the start. Detailed creative briefs lead to a more efficient creative process. When everyone is on the same page, creatives can spend more time doing what they love: creating. We offer 3 tangible ways to improve the creative brief.
  • Data-based feedback is crucial. Creatives need to be more data-driven in 2019, and that includes getting more quantitative feedback from their marketing partners on how their work has performed in a campaign

Empower Your In-House Creative Team

We’ve done the survey work with creative and marketing professionals across industries so you can better understand what your creative and marketing teams need to function as a well-oiled machine.

Download your copy of the full report today to dig into key insights for 2019 and build a stronger partnership between your creative and marketing team!

The 2021 Creative Management Survey is now open and we want to hear from you! Take the survey here.

Download the report!

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1 comment

In-House Creative Management May 15, 2019 - 6:46 pm

[…] wanted to have Alex back to chat again, and the release of the In-House Creative Management Report (https://www.inmotionnow.com/project-workflow/in-house-creative-management-report-2019/) gave me a good reason to ring him up. We cover the background of the report, the key conclusions, […]


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