The 2019 In-House Creative Management Report is here!
InSource and inMotionNow are excited to announce the 2019 In-House Creative Management Report! Over 500 creative and marketing professionals across industries participated in the survey which took a deep dive into the leadership, collaboration, and relationship between marketing and creative teams.
The report combines key findings with best practices and take-away ideas from industry experts at VSP, Delta Vacations, Denver Broncos, Adobe, and many more!
Some of the key findings of the report include:
- Speed, volume, and building a strategic relationship are the top challenges faced by creative teams.
- About half of creative teams report an improved relationship (47%) and better collaboration with Marketing partners (51%)
- Nailing creative briefs vastly enhances the creative process efficiency, with 46% of creatives reporting that they do not get enough information in the creative brief to start a project.
- Creative teams need to be more data-driven in 2019. 79% of creatives do not get regular feedback from their marketing counterparts.
Download your copy of the full report today to dig into key insights for 2019 and build a stronger partnership between your creative and marketing team!