Creative teams: does this sound familiar? You hurry to produce a piece of creative so that it can make a looming deadline, send it out to be reviewed, and then… Nothing. You wait and wait, as the deadline gets closer and closer.
When projects get stuck in perpetual review, it does more than just waste time. It wastes momentum. The creative energy that the designer put into that work gets redirected into other projects. So that when the review is finally returned, it’s harder for them to get back into gear.
So how can inMotion help you keep your projects moving forward?
Message to Reviewers
The most common reason for reviewers to delay completing a review isn’t just that they’re busy – it’s because they’re not sure how to react to the creative. This is where you can help! With the message to reviewers box, you can provide the reviewers context for the piece (this is the banner ad for the winter sale campaign) and let them know what you need feedback on (here are some stock photo options, let me know which you prefer).
Detailed Project Status Info
Knowing exactly where your proofs are – and who they’re waiting on – is beneficial for two reasons. The first is that it’s easy to know exactly who you need to renotify. The other, less obvious reason is that if you can see who’s shirking their review responsibilities then so can other team members. That level of transparency helps to make reviewers feel more accountable for providing quick feedback.
Do you have other tactics for combatting the “hurry up and wait”? Share them in the comments!