In-house creative teams spend considerable time and effort developing creative assets to support marketing initiatives, but they rarely get feedback on how those assets performed in the campaign. The 2020 In-House Creative Management Report found that 55% of creative teams rarely or never get quantitative feedback on the performance of creative content.
If you hope for your creative team to take a seat at the strategic table, you need to become a student of your business.
That means collaborating with marketing to gain visibility into the strategic goals of projects and campaigns, and then circling back after the project is complete to measure results.
This eBook will serve as a guide for you to better understand the top 4 digital channels used by marketing teams and the KPIs they use to gauge results. After reading this eBook, you will have the context to develop the most effective creative for each channel, and the knowledge to measure performance the same way your marketing team does.