“The best way to demonstrate how design drives value for a brand is to point out how creative work touches virtually every aspect of your organization.”
In a recent post for InSource, Robin Colangelo, the Global Director of Creative Services at InSource provided some tips for creative teams to demonstrate the value they bring to the business. She highlights the power of a consistent brand, and how a brand that is inconsistent or sloppy creates a poor user experience and can lose business for the brand:
“Employees who don’t understand your brand or value proposition can’t sell it to anyone else – which you need to meet your organizations business objectives. Business development becomes more challenging when your messages are conflicting, you have a different logo on your collateral versus your website, and you’re not even prepared for your elevator pitch on who you are and why anyone should care.”
You can read the full post at InSource. You can also learn more about the top challenges – and their solutions – for creative teams in the 2018 In-House Creative Management Report from inMotionNow and InSource.