“The title 'designer' includes more competencies and capabilities than ever before, naming experts in CX, UX, storytelling, industrial design, software engineering and data science – among many more domains.”
Design is more important than ever before. As Jim Misener wrote for GD USA “Design draws connections between seemingly unrelated things in order to solve a problem”. Misener goes on to point out that in order for design to work, “designers need to nurture a strategy that works best for their clients and their audiences; and, design firms need to foster the kinds of culture that will support the many needs and aspirations of their team.”
Misener outlined three ways to build a design culture that really works:
- Feed curiosity – “Access to the right resources as well as inspirational, wide-ranging perspectives sets thinking and doing into perpetual motion.”
- Keep it simple – “Find opportunities to simplify the workday and maximize the time that teams have to work – whether in laser-focused solitude or collaborating in groups.”
- Put people at the center – “When you have an organizing principle that speaks to your team’s ability to work together toward a common goal, the synergy created can pay dividends.”
You can read the full article at gdusa.com