When creative teams are having difficulty managing their work, their first instinct is often to turn to a project management system. But project management isn’t always the best fit for a creative or marketing department’s unique needs. Below, we outline some of the key differences between project management and inMotion’s workflow automation.
Traditional project management tools are ideal for large scale projects that have a lot of concurrent tasks and require a large team or a long-term effort and require more complicated, time-consuming project set-ups. The same features that make them ideal for large projects can make them cumbersome for repeated, quick-turnaround projects.
With project management tools, work being done on a project – like reviewing creative assets and submitting briefs – often takes place outside of the application so statuses have to be manually updated.
Many creative teams report that setting-up smaller projects and manually inputting data in a project management tool adds significantly to the time it takes to complete those projects.
inMotion provides many of the fundamental functions of project management such as task lists, deadlines, and team member assignments, without relying on complex timelines with conditional tasks and Gantt charts that require complicated set-up.
Since most creative projects tend to have a short lifecycle, inMotion’s project management component is often well-suited for the typical project management needs of a creative team.
The real difference of inMotion’s workflow automation solution is its focus on improving the critical processes of review and approval management and creative requests: processes where many creative teams experience efficiency leaks.
By incorporating online proofing and creative brief management within the inMotion application, statuses are automatically updated in real-time and automatic notifications are sent to the right team members, significantly increasing productivity.
Although project management tools are ubiquitous, a project management application may not be the answer to every team’s workflow challenges. Think carefully about what your team’s challenges are before choosing a technology solution. When you have a solution that fits, getting adoption and return on your investment is all the more fast and easy.
This is Part 1 of a 3 part series.
Check out Part 2: How is inMotion different from digital asset management?
Check out Part 3: How is inMotion different from online proofing?