When you’re looking for ways to get control over your creative production process, you might consider both digital asset management and workflow automation. It’s important to understand that these two specialized types of solutions are designed for managing different stages of creative production.
inMotion, as a Workflow Automation Solution, is designed to manage the process of getting your assets produced. That process typically begins with a request for a new asset, through its evolution as a project, and concludes with the final approval of the asset. inMotion addresses the two key bottlenecks in the creative lifecycle: routing new requests for project kick-offs, and routing asset proofs for review and approval.
Once an asset has been created and approved, it is ready to be distributed and added to a digital asset management system. Other workflow automation solutions may include digital asset storage but shouldn’t be confused with digital asset management.
Digital Asset Management (DAM) tools are usually intended to catalog and store your final, approved assets for use in the marketplace. What differentiates digital asset management from simple storage is the metadata that supports an easily-navigable portal for your staff across various departments to find the right asset for their initiative. DAMs also ensure that only current, brand-compliant versions of assets are being disseminated. A DAM might allow you to do some basic viewing and sharing of notes on an asset, but it’s unlikely to support the kind of complex routing offered by inMotion that creative teams need in order to get final approval on an asset.
If you determine a need for digital asset management, we encourage utilizing DAM solutions from companies that specialize in storage and retrieval, since these best of breed solutions have sophisticated metadata capture that makes retrieving your stored assets easier.
inMotion and DAMs are complementary applications and are frequently integrated for maximum efficiencies. If you have any questions about how inMotion can integrate with your DAM, let us know in the comments!
This is Part 2 of a 3 part series.
Check out Part 1: How is inMotion different from project management?
Check out Part 3: How is inMotion different from online proofing?