Creatives should not fear AI, rather, they should embrace it.

The words “Artificial Intelligence”, often abbreviated by those in the know as “AI”, is a growing trend that is widely regarded as more than a little frightening. It is understandable that people would be less than excited about a technology that is predicted to take jobs away from 800 million people by 2030, according to a McKinsey Global Institute study, but those working in creative fields should be focused on embracing this technology, as Ben Plomion argues in a recent article on Adweek.

Plomion points out that those 800 million jobs lost to AI are not going to be creative ones. While AI can do a lot, it can’t produce true creativity, only the human mind is capable of that. To that point, Plomion argues that “It’s better to think of AI as your next creative partner than an enemy” and points out three areas where creatives can begin leveraging AI to enhance their creativity:

1. Cut through the clutter.
   “AI..is freeing designers of tasks like cropping, sorting and searching for imagery…Creatives wielding Adobe software can search thousands of images by color palette and depth of field, among other qualifies.”
2. Democratization of time.
   “with AI automating mundane tasks, this opens up more free time for young designers to come up with more creative winning ideas, which can help elevate their careers.”
3. Make time for experimentation.
   “If you work on anything creative, you’ll find that the majority of the time is spent researching and experimenting, which is part of the discovery process. AI is well positioned to do this at scale…Let AI do the heavy lifting and the human do the refinement to find the best idea and work it into something usable.”

Plomion closes the piece making the point that creatives should focus on how they can leverage AI into an opportunity to get back to doing the work they love: “Creatives should not be sacred of AI, but should think of it as an opportunity to reinvent themselves and use the benefits of AI to become more efficient, allowing for more creativity.”

You can read the full article here.