The Best Content Comes from Creatives with Breathing Room
With another HOW Design Live conference nearly in the books, one impression has continued to stand out: When creatives have the room, space, and resources to do what they do best—create—there’s no limit to what they can produce.
Of course, establishing an environment that encourages maximum creative output is a real challenge for today’s industry leaders. The demand for more content at a faster rate, without compromising quality and budget, doesn’t show any signs of slowing.
One recommendation from Nathaniel Axios, Art Director at Deloitte Digital, is to embrace the changing industry as an opportunity to become what he calls “a design catalyst”—someone who has more control than ever before over their own career and creative output. Nathaniel believes one way to do that is to lean in to the ever-evolving technology available to creatives and use it as a resource—something that can actually help free up the time and space you need to focus on the work you’re passionate about.
“Transition and change is really hard,” Nathaniel admits. “But instead of feeling intimidated by technology or worried about it, designers should embrace it and use it as a tool. It can open up opportunity if you know what you believe in, and help you become a design catalyst.”
During the final keynote session on Saturday, painter, designer, and writer Elle Luna also echoed this notion of carving out time and space so real creative work can happen. For Elle, finally arriving in an environment that gave her just that allowed her to find passion in her work like never before. She challenged the audience to imagine what the new status quo could become:
“What if who we are and what we do are one and the same?” Elle asked. “What if we can no longer parse the product from the person because that’s how autobiographical our work has become? What if we tried to make our entire being from head to toe a work of art itself?“
It was clear to see from the audience’s expressions nods of agreement that what Elle described was the new dream of the creative professional.
So what’s the major takeaway?
Removing the roadblocks that prevent your creative teams from doing the work they love will not only yield happier, passionate people—it will also foster the kind of quality creative output needed to match the velocity the industry continues to demand.
Technology can certainly help when it’s embraced as a resource for change. But the real work starts with creative team leaders, who will need to answer the big questions in the coming months and years: How do I cultivate an environment that truly encourages my teams to create? And what tools and resources do I need to make it happen?
For more ways to free up your creative team to do their best work, check out our eBook on best practices for productive collaboration.
Ellie Baldini is the Content Marketing Manager at inMotionNow. Having been a member of several creative teams herself, Ellie knows the challenges of inefficient workflows. Ellie draws on her experience to connect creatives and marketers with the benefits of inMotion, so more teams can get back to doing the work they love.