Higher Ed Marketing Teams Turn to inMotionNow As Branding Becomes Top Priority in Increasingly Competitive Market
inMotionNow’s creative work management solution helps marketing teams to manage growing demand for high quality marketing materials
Morrisville, N.C.— November 19, 2015 — inMotionNow, a leading provider of work management solutions for marketing and creative departments, today announced that its roster of higher education customers continues to grow. That roster includes a combination of traditional, online and specialized universities including Auburn University at Montgomery, Gallaudet University, Lynchburg College, North Central University, Pratt Institute, University of Louisville and University of Toronto.
A 2014 report from Hannover Research on the Trends in Higher Education Marketing, Recruitment, and Technology confirms that institutions are dedicating far more attention to, and investing significant time and money in higher education branding and marketing than in previous years.
According to inMotionNow’s higher education customers, a number of factors are driving their investment in branding, including:
- Growing competitive pressure for the recruitment of top-tier students, and the need to reach more diverse students including international, non-traditional, etc.
- Tough competition for industry-leading faculty and staff, not only from other universities but also the corporate world.
- New opportunities for funding through alliances with industry and community partners, creating a new group of “clients” for university marketing teams to service, and a new category of communication materials to support those efforts.
- Increasing pressure to protect and promote their high-profile sports brand, as is the case with inMotionNow customer, University of Louisville.
inMotionNow’s Creative Work Management Solution helps these customers rise to the branding challenge, while managing an increasing number of internal clients and a growing need for high quality communications for a variety of channels. inMotionNow simplifies the three phases of creative production for these marketing and creative teams: Request, Create and Review; helping these teams automate the admin part of their job, and allowing them to focus on what they do best. inMotionNow higher education customers have experienced a number of benefits including an improvement in project request accuracy, shorter project lifecycle and faster time to approval.
“It’s exciting to see new industries like higher education realize the benefits of inMotionNow’s technology,” said Ben Hartmere, CEO, inMotionNow. “Many university marketing/creative teams act much like agencies within the universities. Like agencies, they are tasked with serving the needs of multiple clients, multiple projects and multiple locations, making our technology a perfect solution for them.”
inMotionNow solves project request, project management, content review, and reporting challenges for marketing and creative teams with its work management application called inMotion. With inMotion, teams can automate administrative tasks that typically distract content creators from getting their content to market faster. inMotion gives marketing and creative teams what they need to ease the launch of new projects, solve visibility and accountability issues during project execution, surface actionable insights, and end the chase for approvals.