Last week, we were out in Las Vegas for the 2015 Global Shop Show. As first time exhibitors we were excited to learn more about retail design and the processes needed to move in-store promotion ideas from concepts to creation.
This year’s show focused on the Path to Purchase: Destination Bricks-and-Mortar Centerpiece exhibit, which offered retailers new ideas and solutions to the ever-changing in-store journey. With 90% of retail transactions now taking place in-store, ‘Brick and Mortar retail is becoming more dynamic than ever,’ explains Doug Hope, Vice President, Content, Emerald Expositions. ‘Global Shop not only shows the latest store fixtures and design, but the methodologies and technological best practices that will propel retailers into the next century, and beyond. While in-store fulfillment and showrooming are not new, the way in which retailers are approaching and embracing technology is at a critical point.’
Included among those new technologies is workflow automation – a new breed of software designed to meet the unique project management needs of marketing and design teams. As the original workflow automation provider, inMotionNow has been leading the way in streamlining how marketing teams launch new projects, execute projects, and get work approved and out to market faster. For cutting edge marketing teams at companies like Advance Auto Parts, Walgreens, Lord & Taylor, and Pandora Jewelry, workflow automation enables them to stay on pace with the ever-increasing demand to create a larger volume of promotional content faster.
After the week packed with sessions and exhibits, we are excited to start sharing how our inMotion application can help visual merchandisers, marketing and design teams, and store get high quality in-store promotions out to market faster. To learn more about inMotion – read how inMotion helped Advance Auto Parts win back more than a million dollars annually in lost time or schedule a demo with one of our workflow experts.
About the Author
Rob Munz is the founder and Chief Product Officer at inMotionNow. A serial entrepreneur, his previous businesses involved graphic design, publishing, internet and marketing. He’s worked directly with creative departments at national brands, agencies, associations, and mid-size businesses for more than 15 years to help them improve their production workflows and complete projects more efficiently.