At inMotionNow, we’ve helped a lot of enterprise creative departments select and deploy workflow solutions that have helped them cut costs and gain competitive advantage. Over the last 10 years, we’ve come to realize that it comes down to more than just a list of features and a price tag. Successfully rolling out a new technology like inMotion takes a consensus of many stakeholders in the creative production process – and that is not always easy.
Since the creation of new marketing and promotional content affects team members across multiple departments, a new solution for this process is going to involve many stakeholders, interests, and agendas.
Here’s an overview of who you may need to get buy-in from before you deploy:
Chances are the majority of content being created is for the marketing department, who will be using the application to review and approve the content. So they’re going to be interested in how the review environment affects or changes the way that they work and what the benefits of making that change are for their department.
Your finance department and executives are going to want to ensure that the budget exists for a new technology solution and that there will be a return on the investment. In this case, that means that the savings or increased revenue resulting from increased efficiencies in the creative production process will be greater than the cost of the solution itself.
Security is the name of the game for the information technology department. They will want to look under the hood and make sure that your business information is secure and also that the new solution will compliment other technology solutions already in place.
Many enterprise businesses these days have a team of experts dedicated to procuring and rolling out new solutions. If you’re company has such a department, you’ll want to enlist their expertise early. They’ll look at what your team’s needs are, what solutions are available in the marketplace that best fit those needs.
Your clients, whether internal or external, are going to be key partners in ensuring the successful deployment of a new solution. They’ll likely be using the solution to review and approve creative work, submit requests for new solutions, or receive project status reports. You’ll want to get them excited about the solution early on, to offer reassurance that the deployment is happening for them and not to them.
Your creative production team – designers, copywriters, project managers, etc. – are going to be your deepest users. While you may not need their sign-off, adoption goes much more smoothly when your staff is excited to use your solution. It’s important to be clear about the challenges your new solution will help address and the specific ways in which it will make your team’s work easier.
We have lots of resources available to help you select and deploy a creative workflow solution along every step of the way. Drop us a line and one of our workflow specialists will get you started.