Different systems, different account managers: all on the same team. It’s a recipe for inefficiency that many internal creative teams are all too familiar with. Before inMotion, Bright Horizons Family Solutions, a leading provider of early education and preschools, employee-sponsored child care, and other work-life solutions, was one of them. As the internal creative team tried to meet an increasing demand for multimedia, print, and web projects, their workflow challenges became overwhelming.
“Prior to inMotion, we really didn’t have a unified system in place,” says Jessie Fien, VP, Marketing and Creative Service. “We had account managers, each of whom had their own system for project intake, and for creative brief processes.”
With no uniform system for kicking off new projects, Jessie often found her team out of sync, and herself unable to align them. But that wasn’t their only workflow challenge.
“Our review process was a nightmare, because we didn’t have a review process,” explains Jessie.
“We had people sending emails with attached PDFs, we had no versioning, and we’d have people’s notes coming back in many different ways. It made it very cumbersome.”
With bottlenecks occurring both at the intake and review and approval stages, projects began to get off track. But when Jessie tried to triage the trouble, she found it difficult to get helpful insight.
“We really didn’t have a sense of how much time we were spending on each project,” Jessie says. “We would have a general feeling of where we were spending our energy, but we really didn’t know and couldn’t account.”
Since adopting inMotion, Bright Horizons is seeing measurable improvements in their creative production process from beginning to end.
Simplified, uniform project intake means different account managers are kicking off projects in the same fashion, regardless of their account. inMotion’s automated proof routing capabilities have also solved the team’s review and approval challenges by providing an easy system for capturing feedback. And inMotion’s reporting capabilities give Jessie and her other team leaders readily-accessible insight in to how the team is working. Now, they can establish project benchmarks and swiftly triage trouble spots.
“The biggest impact inMotion has had has really been in terms of efficiency,” says Jessie. “Getting us all on the same page, helping us have systems and processes that we can all buy in to, and making sure that we are all doing things in the same, unified way. It just allows us to be more effective and more efficient.”
Want to hear more about Bright Horizons’ experience with inMotion? Check out their testimonial video on how adopting inMotion transformed their creative production process from beginning to end.