inMotionNow is proud to announce the company’s Chief Marketing Officer, Alex Withers, will keynote Fulcrum xChange San Francisco and Seattle. Fulcrum xChange is a premier creative leadership event that brings together top design executives and art departments from Fortune 1000 companies to network, exchange ideas, and collaborate on thought-provoking design-driven business strategies.
Event information:
Fulcrum xChange San Francisco
Tuesday, March 2nd
IBM Studio
505 Howard Street, Suite 600
San Francisco, CA 94105
Fulcrum xChange Seattle
Thursday, March 7th
Amazon
477 Yale Avenue North
Seattle, WA 98109
Keynote Presentation: Volume, Variety, Velocity: Meeting Content Demands with Creative Workflow
In today’s fast-paced digital world, marketing and creative teams are under more pressure than ever to produce more content to fuel more campaigns at a faster rate, without compromising quality. Meeting the demand requires a paradigm shift powered by technology: workflow management solutions that enable both collaboration and efficiency throughout the creative production process, while also strengthening the strategic partnership between marketing and creative.
Alex Withers, Chief Marketing Officer, inMotionNow
Withers is a seasoned digital technology and marketing executive with over 15 years of experience driving both B2B and B2C marketing strategy and implementation. His impressive resume includes fostering cross-channel messaging, building audience engagement, and driving revenue growth at a wide range of organizations, from well-established brands like Pepsi and ESPN to on-the-rise growth stage organizations. Most recently, Withers was the Vice President of Marketing at LexisNexis, where he led product marketing, demand generation, creative services, marketing operations and communications for the LexisNexis software division.