When mobile phone users are asked to describe the experience of using a browser on a mobile device to drive applications, the most consistent response is “clunky.” When marketers and designers spend hours and sometimes days creating content, they don’t want their client’s experience with a review tool to undermine their hard work.
This is why there is really only one way to deliver online proofing on a mobile device – a native app. HTML 5 just does not cut it, yet.
Most major applications, from email and social sites to personal finance tools, have a native app. There’s a reason for this. Interaction with browser applications require the constant read-write activities between a server and the browser. Each call needs to be rendered in the browser, which can lead to significant wait times. Think about a webpage that loads slowly on a browser from top to bottom – it feels like it’s taking forever and can be exhausting. Now contrast that with a mobile app. Instant. Reactive. Now.
Additionally, native apps are optimized for the small size of mobile devices and their touch functions – think drop pins, swipes, large buttons, and voice-to-text. A mobile browser is fine when you’re trying to read web pages, but when you have to interact, it gets cumbersome. Would you trade your phone’s email app with checking email on your phone’s browser? Ugh. Doubt it.
According to e-media it takes an average of 35 seconds to install an app on today’s mobile devices. At inMotionNow, we think those 35 seconds are well worth the investment and believe that our native application provides the mobile user with the best and the fastest experience. See what you think, leave “clunky” review apps aside and experience inMotion’s mobile review applications for iOS and Android.