Company Will Use Funds to Add New Hires, Expand Support for Growing Customer Base, and New Product Innovation
inMotionNow, a leading provider of creative production management solutions for marketing and creative departments, announced the closing of a growth round of funding led by Eastside Partners. This financing round will be used to add new staff and expand support to the company’s rapidly growing customer base, as well as invest in product development and related services.
New investor Eastside Partners joins existing investors Madison River Ventures and Naples Management & Investment Company. Eastside Partners’ Ramsay Battin, who joins inMotionNow’s Board of Directors, shared, “We are very excited to be leading this round of capital to support inMotionNow’s continued growth. As the demands on internal marketing teams grow, these groups are increasingly investing in solutions that improve their creative production management processes. inMotionNow is delivering a robust, user-friendly solution that combines creative request management, project management, review and approval, and reporting that helps creative teams increase productivity while reducing costs.”
The funding comes on the heels of strong growth for the company, including an 84% increase in revenue over the past 12 months. inMotionNow has internally funded that growth over the last several years due to strong customer demand. The company has a rapidly growing list of enterprise clients leveraging their technology and services, including: DuPont, the LA Dodgers, NASDAQ, Blue Cross and Blue Shield, Habitat for Humanity, and Pep Boys.
inMotionNow recently previewed new product enhancements including Review + Approval 16, a next generation online proofing and workflow solution, and will continue to merge innovation with ease of use for creative and marketing teams.
“We look forward to this exciting new chapter in inMotionNow’s history,” said inMotionNow CEO Ben Hartmere. “We’ve grown significantly over the past several years helping marketing and creative teams get higher quality content out to market faster. This growth capital allows us to further ramp our sales and marketing efforts to keep pace with the increasing demand for our products and services. Additionally, we will invest significant resources into the continued development of inMotion to maintain a market leader position within the creative production management space. We are very excited to be working with Eastside Partners to continue to deliver value for our clients.”
inMotionNow’s creative production management solution simplifies the three phases of creative production for marketing and creative teams: request, create, and review. This helps to automate the administrative parts of their job and allows them to focus on what they do best. inMotionNow customers have experienced a number of benefits, including an improvement in project request accuracy, shorter project lifecycle, and faster time to approval.
inMotionNow solves project request, project management, content review, and reporting challenges for marketing and creative teams with its work management application, inMotion. With inMotion, teams can automate administrative tasks that typically distract content creators from getting their content to market faster. inMotion gives marketing and creative teams what they need to ease the launch of new projects, solve visibility and accountability issues during project execution, surface actionable insights and end the chase for approvals.
About Eastside Partners
Eastside Partners makes growth equity investments in fast growing Information Technology and Healthcare companies primarily based in the southeastern United States. With offices in Huntsville and Atlanta, Eastside builds relationships with talented entrepreneurs to grow companies of significant value.