During our roundtable discussion – Getting Clear, Actionable Feedback on Creative Work – at last week’s IHAF Annual Conference, we heard about a lot of challenges that revolve around the creative review and approval process. As strategies and ideas were shared I thought of a few resources I wanted to pass along that might help provide clients with clear, actionable feedback.
- One reoccurring theme was managing client expectations during the review and approval process. Our blog post on the topic tells you how you can provide clients with ‘creative rationale’ to remind them what they asked for and support the design decisions you made before they begin the review.
- Another pain point discussed was getting accurate information during the intake stage. Creating a library of project request templates for different types of contents can help ensure that you are provided with all the information needed at the start of a project. We have put together an example of a sample creative brief for print pieces that you can take and make your own.
I hope these resources give you actionable ideas you can start putting to use today. We would also like to keep the conversation going. Please leave a comment about your top challenges around getting better review and feedback from your stakeholders, and how you’ve solved them!