With so many recent breaches of trust from major corporations, earning users’ trust is more important than ever. Design is one way to begin building that trust.
The last couple of years have brought a wave of major breaches of trust from major businesses that have affected almost every American. From Equifax to Facebook and Cambridge Analytica to Uber, its hardly even surprising anymore when a major company breaches their customers’ trust.
In a recent article for Co.Design, Michael Chanover of NerdWallet discusses the importance of designing for trust to “ensure a successful and healthy relationship with your users”. Here are some of the tips Chanover recommends to build trust with your customers:
Start with a digital handshake.
“While ‘be human’ might seem obvious, it can be easy to forget that it takes time to build a relationship. You need to confidently and appropriately lead your users through a journey that starts with the digital equivalent of a handshake and then sequence interactions like you would in real life, or in a way that conforms to our shared expectations for appropriate behavior.”
Earn trust with holistic, cohesive design.
“It’s important to think holistically and design with the full user experience in mind so that trust can be imbued at every step.”
“From colors to style conventions to typography, standardizing the look and feel of your design is crucial to creating trust. These standards will immediately create an impression, and this impression will become an expectation. Deviating will suggest some instability or amateurism–none of which screams ‘trust me with your personal data.’”
Make an effort.
“Don’t forget spell check or to otherwise polish all your work. Your high standards and attention to detail signal that you take your users’ needs seriously, which in turn engenders trust.”