Streamline Your Workflow to Foster Creative Brilliance
With Adobe MAX 2016 kicking off in San Diego this week, the spotlight is on the creative industry and the superstar teams producing today’s most compelling content.
Industry outsiders often perceive creative brilliance as happening in a flash—it’s the “eureka!” moment, the stroke of genius, the sudden burst of inspiration. But any creative professional will tell you that the truth is, real creative brilliance requires focus, discipline, and most important of all, time.
And yet, even though creativity is more valued than ever before in the workplace (60% of CEOs polled in a recent FastCo survey ranked it as the most important leadership skill), as the demand for more content at a faster rate continues, creative teams find themselves increasingly pressed for time. And that can seriously compromise the creativity that’s needed to produce brilliant content.
“When creativity is under the gun, it usually ends up getting killed,” reported the Harvard Business Review. “Although time pressure may drive people to work more and get more done, and may even make them feel more creative, it actually causes them, in general to think less creatively.”
Despite findings like HBR’s and many others, Adobe’s State of Create study found that a whopping 80% of people in the U.S. face increasing pressure to be more productive than creative at work. And for over half of respondents, the single biggest challenge to their creativity is time.
So what’s the solution?
The demand for more content is only going to increase—but creative teams can’t afford to compromise quality for volume and speed if they want to succeed. Instead, they have to find a way to work more efficiently. And that means optimizing their workflow to gain more of the precious time that’s needed to produce best-in-class content.
Creatives face potential roadblocks at each stage of their production process, especially when it’s manual: Think confusing project kick-offs because of incomplete briefs, bottlenecked review cycles because of lost or forgotten proofs, and delayed content approvals because of hard-to-decipher feedback. But by streamlining their workflow, creative teams can reduce the amount of time wasted solving process challenges, and dedicate more time to producing amazing creative content.
With a creative workflow management solution like inMotion, teams work more efficiently at every stage of their process,. That means less time spent bulldozing barriers, and more time being their most brilliant.
Want to help your creative team focus on doing what they do best? Here’a why a workflow that fosters productive collaboration is the answer.
Ellie Baldini is the Content Marketing Manager at inMotionNow. Having been a member of several creative teams herself, Ellie knows the challenges of inefficient workflows. Ellie draws on her experience to connect creatives and marketers with the benefits of inMotion, so more teams can get back to doing the work they love.