Key Findings from the 2018 In-House Creative Management Report: Webinar Recap
On Thursday, March 29th, Andy Brenits, President of the Board of Directors of InSource, and Alex Withers, CMO of inMotionNow, hosted a webinar to discuss some of the key findings from the 2018 In-House Creative Management Report. During the webinar, they discussed three key findings:
- Demand for creative content continues to grow
- Small creative teams serve many stakeholders
- Project intake is the key to improving creative workflow
They also discussed some of the free responses gathered during the survey. Brenits responded to a quote about making time for the creative team to be creative:
“My feeling is that it is the leader’s responsibility to give your team enough time to think stuff up. As any designer or creative person knows, if you’re just cranking out work all day every day, 9 to 5, you have no time to actually be creative. That is the leader’s job; to make sure there is an efficient workflow, and efficient process, and a strong operation so that your designer can sit at their desk and stare at the ceiling or take a walk to clear their head so that they can come up with an idea. If you’re not adding that time in, your team isn’t a creative team, it’s a production team.”
Finally, Withers and Brenits talked about some of the great contributors to the report, as well as some of the key themes they uncovered in the survey findings. Wither’s mentioned that he saw a clear theme of the importance of making time for creatives to be creative:
“[3 of the contributors] Form a trend around creating space for creativity, and doing that through a better process, a better strategic partnership [between marketing and creative], and project intake. Project intake was such an important theme that emerged from the survey, that marketing and creative’s alignment starts at the very beginning with setting expectations during the creative brief.”
Click here to view the full webinar.
Click here to download the 2018 In-House Creative Management Report.